SD delivers a way of thinking that can handle clients whose business models imploded and no longer fit with how people want to use/consume things. SD gives us processes and thinking that’s flexible enough to give designers opportunities for innovation that haven’t existed before and go way beyond the UX… [ ] …It’s precisely SD’s lack of an exact definition that enables a space for UX, Business Analysts, Anthropologists, Interaction Designers, Technologists, Inventors, Entrepreneurs to collaborate so easily. Surely this way everyone can be a ‘Rock Star‘.
Paul Sims, Made by Many in this article 3 years ago.
Image source – Made by Many blog.